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I want you to understand your business online
Guides to build your knowledge. Tips you can use this week. Everything I know, written down so you can do it yourself — or know exactly what to ask me for.
The Digital Bible
Step-by-step guides. Start here if you're new.
Set up & optimise your Google business profile
Your Google Business Profile is the single most important free tool for local visibility. Here's how to set it up properly and make it work for you.
Website essentials that actually matter
Not every business needs a 20-page website. Here's what actually matters for a small business website that converts visitors into customers.
Social media strategy for local businesses
A practical guide to social media that doesn't require you to become an influencer. Focus on what works for small, local businesses.
SEO basics: Getting found on Google
A plain-English guide to search engine optimisation for small businesses. No jargon, just practical steps to rank higher in local searches.
Why your website speed is costing you customers
If your site takes more than 3 seconds to load, you're losing people. I'll show you why it matters and how to fix it.
Meta tags: The hidden text that controls your Google listing
Your meta title and description decide what people see when they Google you. I'll show you how to write ones that actually get clicks.
The local SEO checklist for NZ businesses
Everything you need to do to show up when people search for your type of business in your area. Step by step.
How to get more Google reviews (without being annoying)
Reviews are the most powerful trust signal online. I'll show you how to ask for them in a way that feels natural.
What actually makes a good small business website
Forget fancy animations. Here's what your website actually needs to turn visitors into customers.
Every directory your NZ business should be listed on
Beyond Google — here are all the places your business should appear online, and how to get listed.
A simple content strategy that actually works
You don't need to post every day. Here's a realistic content plan for a busy business owner.
Tips & Articles
Quick reads. Things you can action today.
4 tools to check your website health (takes 5 minutes)
I built these tools so you can instantly see what's wrong with your online presence. Here's how to use them.
7 Google business mistakes that keep you invisible
Your Google listing might be hurting you more than helping. Here are the mistakes I see every week.
Instagram tips that actually work for Raglan businesses
Forget the influencer playbook. Here's what works for small, local businesses on Instagram — tested by real Raglan businesses.
Your website is probably losing you customers
5 signs your website is turning people away instead of bringing them in.
The 5-minute SEO check every business should do
You don't need to be an expert. These 5 checks take minutes and show you exactly where you stand.
5 Google business mistakes Raglan businesses keep making
We've audited dozens of local Google Business profiles. These are the most common mistakes — and how to fix them in 10 minutes.
You're probably paying too much for your website
NZ agencies charge $5k-$10k for basic sites. Here's why, and what a fair price actually looks like.
Social media or website first?
Every business asks this. Here's my honest answer.
What is SEO? Explained like you're not a nerd
SEO in plain English. What it is, why it matters, and what you can do about it today.
DIY website vs professional: When to switch
Wix and Squarespace got you started. Here's how to know when you've outgrown them.
Why your Raglan business still needs a website in 2026
Social media is great, but it's rented land. Here's why a website is still the foundation of your online presence.
Why nobody finds you on Google (and how to fix it)
You have a website but no one visits it. Here are the 5 most likely reasons.
Rather I just handle it?
Run the tools, send me your results. I'll tell you what I'd fix and quote you a fair price.
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