Why Your Website Speed Is Costing You Customers

Here's a stat that should scare you: 53% of visitors leave if your site takes more than 3 seconds to load. That's more than half your potential customers, gone before they even see what you offer.

How Slow Is Too Slow?

Under 2 seconds — Good. Your visitors stay.

2-4 seconds — You're losing people. Not catastrophic, but not great.

Over 4 seconds — You have a problem. Google notices, customers notice.

Run my Speed Test tool to see where you stand.

What Makes a Site Slow?

1. Large Images

This is the #1 culprit. That 5MB photo from your phone? It should be 200KB on your website. Use WebP format and compress everything.

2. Cheap Hosting

If you're paying $3/month for hosting, your site is probably on a crowded server in another country. For NZ businesses, hosting in Australia or NZ makes a real difference.

3. Too Many Plugins

Every plugin adds code that needs to load. If you're running 30 WordPress plugins, your site is carrying a lot of dead weight.

4. No Caching

Caching stores a copy of your pages so they load instantly for repeat visitors. Without it, your server rebuilds the page every single time.

What You Can Do Right Now

Run the speed test — Know your baseline

Compress your images — Use tinypng.com or squoosh.app

Ask your host where your server is located

Remove plugins you don't use

What I Do For Clients

When I build a site, speed is built in from day one. I use modern frameworks, optimized images, and fast hosting. Every site I deliver loads in under 2 seconds.

If your current site is slow, I can audit it and tell you exactly what's causing the problem. Send me your speed test results and I'll take a look.