5 Google Business Mistakes Raglan Businesses Keep Making
We've audited dozens of Google Business Profiles for Raglan businesses. The same mistakes come up again and again. The good news? Most of them take less than 10 minutes to fix.
Mistake #1: Incomplete Profile
Google rewards completeness. If your profile is missing hours, a description, categories, or photos, you're telling Google you're not serious about being found.
Fix: Log into your Google Business Profile and fill out every single field. Yes, even the ones that seem unimportant.
Mistake #2: Wrong or Outdated Hours
Nothing frustrates a customer more than driving to a business that's supposed to be open and finding it closed. And nothing kills your Google credibility faster than wrong hours.
Fix: Update your hours right now. Set a monthly reminder to check them. Add special hours for public holidays.
Mistake #3: No Photos (or Bad Ones)
A profile without photos gets 42% fewer direction requests. And blurry, dark, or irrelevant photos can actually hurt more than help.
Fix: Take 10 good photos of your business — exterior, interior, products, team. Natural lighting, landscape orientation. Upload them today.
Mistake #4: Ignoring Reviews
Not responding to reviews — especially negative ones — is a missed opportunity. Google considers review responses as a ranking factor, and potential customers read your responses.
Fix: Respond to every review within 48 hours. Thank positive reviewers specifically. Address negative reviews professionally and offer to make it right.
Mistake #5: Not Posting Updates
Google Business has a Posts feature that most businesses completely ignore. Regular posts signal to Google that your business is active and engaged.
Fix: Post once a week. Share a special, an event, a behind-the-scenes photo, or a tip related to your industry.
Bonus: The NAP Problem
NAP = Name, Address, Phone number. If these are different on your website, Facebook, Yellow Pages, and Google, it confuses Google and hurts your ranking.
Fix: Google your business and check every listing. Make sure your name, address, and phone number are identical everywhere.
Need Help?
We offer free Google Business audits for Raglan businesses. We'll check your profile, show you what's missing, and give you a simple action plan.
Book your free audit — it takes 15 minutes and could make a real difference to your visibility.