A Simple Content Strategy That Actually Works

"I know I should post more but I don't have time."

I hear this from every business owner. Here's the thing: you don't need to post every day. You need to post the right things, consistently.

The 3-2-1 Rule

Every week, aim for:

3 value posts — Tips, behind-the-scenes, how-tos

2 social proof posts — Customer reviews, finished work, testimonials

1 promotional post — Your offer, a deal, a call to action

That's 6 posts per week. But honestly? Even 3 per week is better than nothing.

Content Ideas That Work

For Cafes & Restaurants

Today's special (photo)

Behind the scenes in the kitchen

Customer review screenshot

"Meet the team" post

Seasonal menu announcement

For Trades

Before/after photos

Time-lapse of a job

Customer testimonial

Tool or technique tip

"What we're working on today"

For Retail

New arrivals

Staff picks

Customer wearing/using your product

Behind the scenes of ordering/stocking

Sale or promotion

For Services

FAQ answer

Quick tip in your expertise

Client result or testimonial

Day in the life

Common mistakes people make

The Secret: Batch It

Don't create content every day. Pick one hour per week:

Take 5-10 photos

Write captions for the week

Schedule them using Meta Business Suite (free)

Done. One hour, whole week covered.

What I Do For Clients

If you'd rather not deal with content at all, I offer social media management from $349/month. I create the posts, write the captions, handle the scheduling, and send you a monthly report. See pricing.